Geoff Byrne

Dip Ag. Sci., MAICD, FAIM



Geoff Byrne

A proven business leader who, through Geoff Byrne Management, has provided high level consulting and executive coaching services to businesses over the last 9 years.

Geoff has extensive senior executive experience over 34 years with companies including National Foods, Pacific Dunlop and H.J Heinz in a broad range of management roles including Sales, General Management, Business Integration, Marketing, Logistics and Supply.  He is now focused on working with senior executives and businesses to develop and implement strategies for personal and business growth.

Senior Executive Roles

National Foods     Pacific Dunlop     H.J. Heinz
Group Executive-Sales

General Manager-Vic/Tas

General Manager-Sales/Mark

Marketing Manager

National Man.-Simmons

Marketing Manager

Distribution Manager

Purchasing Manager

 Major Achievements in Senior Executive Roles

  • Led the integration of National Foods and Berri in 100 days
  • Negotiated the largest Australian grocery contract (Housebrand milk for Woolworths)
  • Managed a major restructure of distribution networks for fresh dairy products
  • Managed the integration and growth of Simmons brand for Pacific Brands – Bedding
  • National launched 100 g Greenseas Tuna pack

Major Achievements at Geoff Byrne Management

  • Strategic advice to multi nationals including National Foods and Goodman Fielder
  • Assisted SME’s  prepare strategic business growth plans and develop their senior people
  • Coaching senior executives to develop greater Emotional Intelligence
  • Developed strategies for Family Companies to manager generational change
  • Assisted senior executives through an outplacement process following redundancy

Membership of Professional Associations

  • Fellow of the Australian Institute of Management
  • Member of the Australian Institute of Company Directors

Board Appointments

  • Hollick Wines Pty Ltd – Director