George Norris






Australia’s most experienced Corporate Executive Coach, Mentor, Strategist, Facilitator and Speaker.

Fellow of the Australian Institute of Company Directors.  Fellow of the Australian Institute of Management.  Fellow and past Councillor and C.P.M. of the Australian Marketing Institute.

Diploma of Quality Management and Leadership Coaching at BMW, Munich, Germany.

Author of books, “Winning with Wisdom”, “Quotes and Words of Inspiration”, “Strategies for Success” and “Moments on Management” – coaching tips, stories and quotes to help people achieve their goals in life, business and sport.

Radio Presenter of a Coaching program to help people achieve their goals in life, business and sport, for 10 years on Magic 1278 and 3MP 1377.

Former presenter on the Qantas Inflight Audio Program “Talking Business” with Peter Switzer and was a regular presenter for Michael Schildberger’s “Business Essentials” program.

Coach and Mentor, working with leaders and managers in one-on-one coaching sessions to improve their leadership, communication skills and strategic performance.

Meeting Facilitator for retreats, think tanks, business analysis and strategic planning sessions and meetings.

Motivational Speaker and Presenter, in demand for conferences and workshops in Australia and overseas.

Specialises in Leadership, Management, Creative Thinking, Stress Management, Effective Communication, Change, Culture, Sales, Negotiation and Productivity.

Accredited Specialist in Applied Communications, a world best practice, effective communication and negotiating technique established in the USA.

In 2017 appointed as a Director of aXcess Golf – a digital marketing platform to support the sport of golf.

In 2015 appointed as Chairman of Golf Victoria “Heart Open” Advisory Board

In 2011 appointed to the Advisory Board of Greystone Wines (Australia) Pty. Ltd.

In May 2011 was Guest Speaker on “Implementing Change Through Effective Communication” at the Beijing University of Agriculture, China.

In 2010 appointed as an Executive Coach and Mentor to the AFL Coaches Association as a resource for the development of their Senior and Assistant Coaches in Australia

In 2010 was appointed as an Executive Coach with Victoria University working with Associate Professors from China and Brimbank and Shepparton City Councils.

In 2005 was appointed as an Executive Coach with the Melbourne Business School and studied world’s best practice leadership and change management.

Appointed from 2002 to 2016 as Performance Coach/Mentor to three senior AFL Coaches in the national AFL competition.

In 1998 was the first Coach appointed and accredited by BMW Australia to implement their new ‘world best practice’ business innovation, productivity and improvement program, QMA (Quality Management Assurance), in Australia.  Attended the BMW QMA World Coaching Course in Munich and in 2002 attended the 5th World QMA Forum in New York, USA representing the Australia QMA Coaches.

Appointed by Jetset Travel from 1993 to 1998 as Retail Management and Customer Sales and Service Coach to improve the productivity, innovation, management, sales and service of their 250 Australian retail outlets and 400 Head Office management and staff and over 4 years trained over 2,500 people at their Hamilton Island Training College.

Management and Marketing Lecturer at the RMIT School of Business Studies, at the Melbourne Council of Adult Education, Management Centre, Deakin University, Holmesglen TAFE College and Box Hill TAFE College.

In 1988 appointed as Chairman of the Steering Committee for the Australian Bi-Centennial event around Port Phillip Bay prior to John Landy, AC, CVO, MBE; being appointed Chairman.

Appointed to create and manage the launch of the new front wheel drive Corolla in Adelaide, on ice for the first time in the world which included negotiating a 5 year Ambassador Agreement with Torvil and Dean to promote Toyota Worldwide for 5 years

Appointed in 1983 to create and manage the first Business Conferences in Australia featuring John Bertrand, AO after he won the America’s Cup for the first time in 132 years, including arranging and co-ordinating official receptions to honour John Bertrand, AO; hosted by the Hon. Neville Wran, M.P./Premier of New South Wales and the Hon. John Cain, M.P./Premier of Victoria.

Appointed from 1981 to 1987 as Dealer Development Coach by Toyota Australia Ltd to help take them from No. 5 to No. 2 in sales in Australia including creating and managing business management conferences in Europe, Tahiti and at the 1984 Olympic Games in the U.S.A.

Appointed in 1980 to 1990 as a Board member on the Melbourne Tourism Authority (3 years) and the Melbourne Convention Bureau (10 years).

Appointed in 1983 as a Board member of the Meetings Industry Association of Australia (10 years); appointed in 1991 as President and awarded life membership in 1993.

Appointed by Tooth Hotels from 1979 to 1984 as Hotel Development Consultant to help improve the standards and business management, image and customer service of their 550 hotels in NSW.

Appointed by Wurlitzer from 1977 to 1980 as Retail Development Consultant to assist in developing the Retail Dealer Network in Australia, strategic planning and launching new product for the network.

Appointed by Renault/Peugeot from 1976 till 1980 as Dealer Development Consultant to assist their sales, marketing and growth in Australia.

Appointed by John Konrads, Managing Director of LÒreal of Paris from 1975 to 1979 as Retail Development Consultant to help improve sales, knowledge, professionalism and launch hair product ranges for Australia and conduct 2 conferences in Bali.

Appointed in 1974 by AFL club, Collingwood as Player Performance Consultant to assist in improving the team culture, motivation, standards and performance.

Successful golfer having won the A Provisional Club Championship at Croydon Golf Club; 3 Club monthly medals, 2 consecutive Medal of Medallist RG Ball Championships and two Mixed Trophy Championships at Yarra Yarra Golf Club and a Monthly Medal and Winter Cup Championship at The National Golf Club.

Successful athlete and Premiership Coach with Kew and Colac Athletic Clubs. Club champion athlete over 100, 200, 400 and 800 metres and holder of the club record at Kew Athletic Club for the 800 metres.